What’s a Public Benefit Corporation?
A public benefit corporation (PBC) is a type of corporate entity. As an incorporated PBC, we’re committed (legally! not just in theory) to making a profit and serving a specific societal purpose: To accelerate the adoption of plant-based eating and other healthy actions.*
What’s a B Corp?
Note, Wellwith is not yet a B Corp — but we’re stoked to work toward the certification and will update this page with our progress…
Big shout-out to Plum Organics**, whose B Corp page does a great job of explaining the difference between public benefit corporations and B Corps (Plum is both!). Here’s an excerpt from that page:
B Corps use the power of business to drive social and environmental change. B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
Today, there is a growing community of more than 1,700 Certified B Corps from 50 countries and over 130 industries working together toward 1 unifying goal: to redefine success in business.
* Until now, our official societal purpose has been, “To offer businesses lower prices on sustainable goods through collective purchasing while normalizing reuse.” We’ll soon be switching (officially) to the purpose above as we’re shifting our main focus from reusing (mugs) to reducing (animal product consumption).
** Wellwith has no affiliation with Plum Organics.